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Marketing Director in Hartford, CT

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Hartford, CT
123975 - 187530
Low
123975
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
150765
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
187530
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 194370 232845 283575 Vice President of Marketing 168435 197790 226005 Product Manager 105735 135945 158745 Product Marketing Manager 102315 128820 156180 Marketing Manager 102885 123120 145350 Marketing Coordinator 57285 70965 86355 Brand Manager 92055 110010 131670 Project Manager 79230 94050 114000 Customer Experience Marketing Manager 68115 85500 102315 Market Researcher 67260 83505 102600 Media Director 110580 133665 156180 Media Buyer 70110 80940 98325 Media Planner 68685 79800 95760 Communications Manager 88635 104025 119700 Communications Specialist 62130 73245 88920 Event Manager 63840 78375 96330 Event Coordinator 50160 58140 68115

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.