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Marketing Manager in Hartford, CT

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Hartford, CT
102885 - 145350
Low
102885
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
123120
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
145350
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 194370 232845 283575 Vice President of Marketing 168435 197790 226005 Marketing Director 123975 150765 187530 Product Manager 105735 135945 158745 Product Marketing Manager 102315 128820 156180 Marketing Coordinator 57285 70965 86355 Brand Manager 92055 110010 131670 Project Manager 79230 94050 114000 Customer Experience Marketing Manager 68115 85500 102315 Market Researcher 67260 83505 102600 Media Director 110580 133665 156180 Media Buyer 70110 80940 98325 Media Planner 68685 79800 95760 Communications Manager 88635 104025 119700 Communications Specialist 62130 73245 88920 Event Manager 63840 78375 96330 Event Coordinator 50160 58140 68115

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.