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Product Marketing Manager in Hartford, CT

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Hartford, CT
102315 - 156180
Low
102315
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
128820
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
156180
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 194370 232845 283575 Vice President of Marketing 168435 197790 226005 Marketing Director 123975 150765 187530 Product Manager 105735 135945 158745 Marketing Manager 102885 123120 145350 Marketing Coordinator 57285 70965 86355 Brand Manager 92055 110010 131670 Project Manager 79230 94050 114000 Customer Experience Marketing Manager 68115 85500 102315 Market Researcher 67260 83505 102600 Media Director 110580 133665 156180 Media Buyer 70110 80940 98325 Media Planner 68685 79800 95760 Communications Manager 88635 104025 119700 Communications Specialist 62130 73245 88920 Event Manager 63840 78375 96330 Event Coordinator 50160 58140 68115

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.