SEO Specialist in Columbia, MO

SEO Specialist job description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search engines

Monitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvement

Serving as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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AI marketing tools

Answer engine optimization (AEO) and SEO

Conversion rate optimization

Display media

Keyword research

Marketing analytics

Paid media

Programming languages

Search engine marketing

Web traffic analytics

Salary for SEO Specialist in Columbia, MO

57249 - 76895

Low

57249

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

66333

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

76895

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

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