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Digital Strategist in Columbia, MO

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Columbia, MO
78585 - 109005
Low
78585
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
92528
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
109005
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 85345 99499 115554 Marketing Analytics Specialist 59995 72248 91260 Growth Marketing Manager 77106 91894 112596 Demand Generation Manager 75205 88936 106681 E-Commerce Marketing Manager 76261 88303 106681 Performance Marketing Manager 63375 87035 110695 Digital Marketing Manager 68234 85134 97386 Digital Marketing Specialist 49433 58305 69713 Digital Project Manager 64220 82176 96119 Email Marketing Manager 59361 75205 90204 Email Marketing Specialist 44363 55136 63586 Marketing Automation Specialist 59573 69924 82176 SEO Specialist 55770 64854 75839 Paid Search Specialist 53235 63375 71825

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.