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Digital Marketing Manager in Columbia, MO

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Salary for Digital Marketing Manager in Columbia, MO

69924 - 99710

Low
69924
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
87669
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
99710
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 90626 102034 119145 Marketing Analytics Specialist 61685 74783 93584 Digital Strategist 80698 95063 111963 Growth Marketing Manager 79219 93795 116610 Demand Generation Manager 77318 91260 109639 E-Commerce Marketing Manager 77740 90415 109216 Performance Marketing Manager 65065 88936 113441 Digital Marketing Specialist 50700 59573 71403 Digital Project Manager 65910 84500 98443 Email Marketing Manager 61685 77318 93795 Email Marketing Specialist 45419 56615 65276 Marketing Automation Specialist 61896 72670 87035 SEO Specialist 57249 66333 76895 Paid Search Specialist 54925 65065 73938

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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