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Product Marketing Manager in Boston, MA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Boston, MA
119368 - 182210
Low
119368
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
150290
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
182210
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 226765 271653 330838 Vice President of Marketing 196508 230755 263673 Marketing Director 144638 175893 218785 Product Manager 123358 158603 185203 Marketing Manager 120033 143640 169575 Marketing Coordinator 66833 82793 100748 Brand Manager 107398 128345 153615 Project Manager 92435 109725 133000 Customer Experience Marketing Manager 79468 99750 119368 Market Researcher 78470 97423 119700 Media Director 129010 155943 182210 Media Buyer 81795 94430 114713 Media Planner 80133 93100 111720 Communications Manager 103408 121363 139650 Communications Specialist 72485 85453 103740 Event Manager 74480 91438 112385 Event Coordinator 58520 67830 79468

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.