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Media Planner in Boston, MA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Boston, MA
80133 - 111720
Low
80133
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
93100
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
111720
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 226765 271653 330838 Vice President of Marketing 196508 230755 263673 Marketing Director 144638 175893 218785 Product Manager 123358 158603 185203 Product Marketing Manager 119368 150290 182210 Marketing Manager 120033 143640 169575 Marketing Coordinator 66833 82793 100748 Brand Manager 107398 128345 153615 Project Manager 92435 109725 133000 Customer Experience Marketing Manager 79468 99750 119368 Market Researcher 78470 97423 119700 Media Director 129010 155943 182210 Media Buyer 81795 94430 114713 Communications Manager 103408 121363 139650 Communications Specialist 72485 85453 103740 Event Manager 74480 91438 112385 Event Coordinator 58520 67830 79468

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.