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Performance Marketing Manager in Orlando, FL

Performance Marketing Manager job description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

Looking for a performance marketing manager or a performance marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a performance marketing manager.Search performance marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer acquisition
Customer experience
Data-driven insights
Digital advertising
Display media
Integrated campaigns
Marketing analytics
Shopper marketing tools
Salary for Performance Marketing Manager in Orlando, FL

77770 - 135593

Low
77770
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
106303
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
135593
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 108323 121958 142410 Marketing Analytics Specialist 73730 89385 111858 Digital Strategist 96455 113625 133825 Growth Marketing Manager 94688 112110 139380 Demand Generation Manager 92415 109080 131048 E-Commerce Marketing Manager 92920 108070 130543 Digital Marketing Manager 83578 104788 119180 Digital Marketing Specialist 60600 71205 85345 Digital Project Manager 78780 101000 117665 Email Marketing Manager 73730 92415 112110 Email Marketing Specialist 54288 67670 78023 Marketing Automation Specialist 73983 86860 104030 SEO Specialist 68428 79285 91910 Paid Search Specialist 65650 77770 88375

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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