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Marketing Analytics Specialist in Orlando, FL

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics specialist.Search marketing analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualization platform proficiency
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Specialist in Orlando, FL

73730 - 111858

Low
73730
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
89385
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
111858
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 108323 121958 142410 Digital Strategist 96455 113625 133825 Growth Marketing Manager 94688 112110 139380 Demand Generation Manager 92415 109080 131048 E-Commerce Marketing Manager 92920 108070 130543 Performance Marketing Manager 77770 106303 135593 Digital Marketing Manager 83578 104788 119180 Digital Marketing Specialist 60600 71205 85345 Digital Project Manager 78780 101000 117665 Email Marketing Manager 73730 92415 112110 Email Marketing Specialist 54288 67670 78023 Marketing Automation Specialist 73983 86860 104030 SEO Specialist 68428 79285 91910 Paid Search Specialist 65650 77770 88375

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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