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Digital Marketing Specialist in Orlando, FL

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Orlando, FL
59085 - 83325
Low
59085
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
69690
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
83325
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 102010 118928 138118 Marketing Analytics Specialist 71710 86355 109080 Digital Strategist 93930 110595 130290 Growth Marketing Manager 92163 109838 134583 Demand Generation Manager 89890 106303 127513 E-Commerce Marketing Manager 91153 105545 127513 Performance Marketing Manager 75750 104030 132310 Digital Marketing Manager 81558 101758 116403 Digital Project Manager 76760 98223 114888 Email Marketing Manager 70953 89890 107818 Email Marketing Specialist 53025 65903 76003 Marketing Automation Specialist 71205 83578 98223 SEO Specialist 66660 77518 90648 Paid Search Specialist 63630 75750 85850

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.