Performance Marketing Manager in Monterey, CA

Performance Marketing Manager job description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channels

Monitor campaign performance and adjust strategies to improve conversion rates and ROI

Conduct A/B testing and analyze user behavior to inform targeting and creative decisions

Collaborate with creative, content and product teams to develop high-performing ad assets

Manage budgets, forecasts and reporting for all performance marketing initiatives

Use analytics tools to track KPIs, generate insights and present findings to stakeholders

Identify growth opportunities and emerging platforms to expand reach and engagement

Ensure campaigns align with brand guidelines, compliance standards and business objectives

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A/B testing

AI marketing tools

Answer engine optimization (AEO) and SEO

Business planning and forecasting

Customer acquisition

Customer experience

Data-driven insights

Digital advertising

Display media

Integrated campaigns

Marketing analytics

Shopper marketing tools

Salary for Performance Marketing Manager in Monterey, CA

88550 - 154388

Low

88550

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

121038

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

154388

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

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Paid Search Specialist

74750

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