Demand Generation Manager in Monterey, CA

Demand Generation Manager job description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievements

Working collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablement

Growing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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AI marketing tools

Answer engine optimization (AEO) and SEO

Business planning and forecasting

Customer demand planning

Customer experience

Customer journeys

Digital advertising

E-commerce

Integrated campaigns

Lead generation

Marketing analytics

Salary for Demand Generation Manager in Monterey, CA

105225 - 149213

Low

105225

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

124200

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

149213

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

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