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Performance Marketing Manager in Bakersfield, CA

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Bakersfield, CA

75375 - 131655

Low
75375
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
103515
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
131655
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 101505 118339 137434 Marketing Analytics Specialist 71355 85928 108540 Digital Strategist 93465 110048 129645 Growth Marketing Manager 91706 109294 133916 Demand Generation Manager 89445 105776 126881 E-Commerce Marketing Manager 90701 105023 126881 Digital Marketing Manager 81154 101254 115826 Digital Marketing Specialist 58793 69345 82913 Digital Project Manager 76380 97736 114319 Email Marketing Manager 70601 89445 107284 Email Marketing Specialist 52763 65576 75626 Marketing Automation Specialist 70853 83164 97736 SEO Specialist 66330 77134 90199 Paid Search Specialist 63315 75375 85425

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