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Demand Generation Manager in Bakersfield, CA

Demand Generation Manager job description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

Looking for a demand generation manager or a demand generation manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a demand generation manager.Search demand generation manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer demand planning
Customer experience
Customer journeys
Digital advertising
E-commerce
Integrated campaigns
Lead generation
Marketing analytics

Salary for Demand Generation Manager in Bakersfield, CA

91958 - 130399

Low
91958
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
108540
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
130399
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 107786 121354 141705 Marketing Analytics Specialist 73365 88943 111304 Digital Strategist 95978 113063 133163 Growth Marketing Manager 94219 111555 138690 E-Commerce Marketing Manager 92460 107535 129896 Performance Marketing Manager 77385 105776 134921 Digital Marketing Manager 83164 104269 118590 Digital Marketing Specialist 60300 70853 84923 Digital Project Manager 78390 100500 117083 Email Marketing Manager 73365 91958 111555 Email Marketing Specialist 54019 67335 77636 Marketing Automation Specialist 73616 86430 103515 SEO Specialist 68089 78893 91455 Paid Search Specialist 65325 77385 87938

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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