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Email Marketing Specialist in Bakersfield, CA

Email Marketing Specialist job description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

Looking for an email marketing specialist or an email marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire an email marketing specialist.Search email marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Audience segmentation
CRM software proficiency
Customer journey mapping
Database management
Digital content creation
Email marketing tools
Integrated campaigns
Marketing automation platforms
Personalization
Web traffic analytics

Salary for Email Marketing Specialist in Bakersfield, CA

54019 - 77636

Low
54019
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
67335
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
77636
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 107786 121354 141705 Marketing Analytics Specialist 73365 88943 111304 Digital Strategist 95978 113063 133163 Growth Marketing Manager 94219 111555 138690 Demand Generation Manager 91958 108540 130399 E-Commerce Marketing Manager 92460 107535 129896 Performance Marketing Manager 77385 105776 134921 Digital Marketing Manager 83164 104269 118590 Digital Marketing Specialist 60300 70853 84923 Digital Project Manager 78390 100500 117083 Email Marketing Manager 73365 91958 111555 Marketing Automation Specialist 73616 86430 103515 SEO Specialist 68089 78893 91455 Paid Search Specialist 65325 77385 87938

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
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What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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