Search jobs now Find the right job type for you Create a job alert Explore how we help job seekers Contract talent Full-Time talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2027 Salary Guide Demand for Skilled Talent Report Job Market Outlook Press Room Tech insights Labor market overview AI in recruiting Navigating the AI era Staffing for small businesses Cost of a bad hire Browse jobs Find your next hire Our locations

Media Planner in Orlando, FL

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media planner.Search media planner openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Media Planner in Orlando, FL

61610 - 85850

Low
61610
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
71710
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
85850
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 174225 210080 253258 Vice President of Marketing 151753 177760 204525 Marketing Director 111353 135845 168923 Product Manager 96203 123473 143673 Product Marketing Manager 93425 116908 141400 Marketing Manager 91910 110090 130038 Marketing Coordinator 51510 63378 77265 Brand Manager 82820 99233 118675 Marketing Project Manager 71710 85093 103020 Market Researcher 60348 75750 93173 Media Director 98728 119433 139380 Media Buyer 64893 72973 88375 Communications Manager 79538 93678 108323 Communications Specialist 55803 65903 80043 Event Manager 57318 71205 87365 Event Coordinator 45450 52773 61863

Explore more salaries

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
Browse Jobs Contract Talent Full-Time Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Legal Administrative & Customer Support Discover Insights Invoice Job Directory Salary Guide Time Reports Create a Job Alert Contact Us About Robert Half Leadership Careers With Us Locations Investor Center Press Supplier Relations Fraud Alert Government Notice Privacy Notice Terms of Use Robert Half Inc. An Equal Opportunity Employer M/F/Disability/Veterans.   Do Not Sell or Share My Personal Information Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Italy - Italian Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English