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Brand Manager in Orlando, FL

Brand Manager job description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Orlando, FL

82820 - 118675

Low
82820
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
99233
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
118675
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 174225 210080 253258 Vice President of Marketing 151753 177760 204525 Marketing Director 111353 135845 168923 Product Manager 96203 123473 143673 Product Marketing Manager 93425 116908 141400 Marketing Manager 91910 110090 130038 Marketing Coordinator 51510 63378 77265 Marketing Project Manager 71710 85093 103020 Market Researcher 60348 75750 93173 Media Director 98728 119433 139380 Media Buyer 64893 72973 88375 Media Planner 61610 71710 85850 Communications Manager 79538 93678 108323 Communications Specialist 55803 65903 80043 Event Manager 57318 71205 87365 Event Coordinator 45450 52773 61863

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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