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Product Manager in Orlando, FL

Product Manager job description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

Looking for a product manager or a product manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a product manager.Search product manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Product Manager in Orlando, FL

96203 - 143673

Low
96203
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
123473
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
143673
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 174225 210080 253258 Vice President of Marketing 151753 177760 204525 Marketing Director 111353 135845 168923 Product Marketing Manager 93425 116908 141400 Marketing Manager 91910 110090 130038 Marketing Coordinator 51510 63378 77265 Brand Manager 82820 99233 118675 Marketing Project Manager 71710 85093 103020 Market Researcher 60348 75750 93173 Media Director 98728 119433 139380 Media Buyer 64893 72973 88375 Media Planner 61610 71710 85850 Communications Manager 79538 93678 108323 Communications Specialist 55803 65903 80043 Event Manager 57318 71205 87365 Event Coordinator 45450 52773 61863

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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