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Media Planner in Baltimore, MD

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Baltimore, MD

63440 - 88400

Low
63440
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
73840
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
88400
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179400 216320 260780 Vice President of Marketing 156260 183040 210600 Marketing Director 114660 139880 173940 Product Manager 99060 127140 147940 Product Marketing Manager 96200 120380 145600 Marketing Manager 94640 113360 133900 Marketing Coordinator 53040 65260 79560 Brand Manager 85280 102180 122200 Marketing Project Manager 73840 87620 106080 Market Researcher 62140 78000 95940 Media Director 101660 122980 143520 Media Buyer 66820 75140 91000 Communications Manager 81900 96460 111540 Communications Specialist 57460 67860 82420 Event Manager 59020 73320 89960 Event Coordinator 46800 54340 63700

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