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Product Marketing Manager in Baltimore, MD

Product Marketing Manager job description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Baltimore, MD

96200 - 145600

Low
96200
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
120380
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
145600
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179400 216320 260780 Vice President of Marketing 156260 183040 210600 Marketing Director 114660 139880 173940 Product Manager 99060 127140 147940 Marketing Manager 94640 113360 133900 Marketing Coordinator 53040 65260 79560 Brand Manager 85280 102180 122200 Marketing Project Manager 73840 87620 106080 Market Researcher 62140 78000 95940 Media Director 101660 122980 143520 Media Buyer 66820 75140 91000 Media Planner 63440 73840 88400 Communications Manager 81900 96460 111540 Communications Specialist 57460 67860 82420 Event Manager 59020 73320 89960 Event Coordinator 46800 54340 63700

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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