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Media Buyer in Baltimore, MD

Media Buyer job description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Baltimore, MD

66820 - 91000

Low
66820
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
75140
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
91000
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179400 216320 260780 Vice President of Marketing 156260 183040 210600 Marketing Director 114660 139880 173940 Product Manager 99060 127140 147940 Product Marketing Manager 96200 120380 145600 Marketing Manager 94640 113360 133900 Marketing Coordinator 53040 65260 79560 Brand Manager 85280 102180 122200 Marketing Project Manager 73840 87620 106080 Market Researcher 62140 78000 95940 Media Director 101660 122980 143520 Media Planner 63440 73840 88400 Communications Manager 81900 96460 111540 Communications Specialist 57460 67860 82420 Event Manager 59020 73320 89960 Event Coordinator 46800 54340 63700

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.