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Media Director in Knoxville, TN

Media Director job description

A media director oversees the planning, development and execution of media strategies that drive brand awareness and engagement. This role manages advertising and marketing campaigns across digital, broadcast and print channels, ensuring alignment with marketing objectives and audience insights. Media directors lead creative and analytical teams, optimize budgets, and evaluate performance metrics to maximize return on investment. They also stay ahead of industry trends and emerging technologies to maintain a competitive edge.

Typical media director duties:

Develop and implement comprehensive media strategies across digital, social, broadcast and print platformsOversee media buying and placement to ensure cost efficiency and audience reachAnalyze campaign performance data and adjust strategies to improve ROI and engagementCollaborate with creative, marketing and analytics teams to align messaging and brand objectivesNegotiate with vendors and media outlets to secure favorable rates and placements

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media director.Search media director openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Media Director in Knoxville, TN

91885 - 129720

Low
91885
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
111155
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
129720
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 162150 195520 235705 Vice President of Marketing 141235 165440 190350 Marketing Director 103635 126430 157215 Product Manager 89535 114915 133715 Product Marketing Manager 86950 108805 131600 Marketing Manager 85540 102460 121025 Marketing Coordinator 47940 58985 71910 Brand Manager 77080 92355 110450 Marketing Project Manager 66740 79195 95880 Market Researcher 56165 70500 86715 Media Buyer 60395 67915 82250 Media Planner 57340 66740 79900 Communications Manager 74025 87185 100815 Communications Specialist 51935 61335 74495 Event Manager 53345 66270 81310 Event Coordinator 42300 49115 57575

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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