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Media Director in Franklin, TN

Media Director job description

A media director oversees the planning, development and execution of media strategies that drive brand awareness and engagement. This role manages advertising and marketing campaigns across digital, broadcast and print channels, ensuring alignment with marketing objectives and audience insights. Media directors lead creative and analytical teams, optimize budgets, and evaluate performance metrics to maximize return on investment. They also stay ahead of industry trends and emerging technologies to maintain a competitive edge.

Typical media director duties:

Develop and implement comprehensive media strategies across digital, social, broadcast and print platformsOversee media buying and placement to ensure cost efficiency and audience reachAnalyze campaign performance data and adjust strategies to improve ROI and engagementCollaborate with creative, marketing and analytics teams to align messaging and brand objectivesNegotiate with vendors and media outlets to secure favorable rates and placements

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Salary for Media Director in Franklin, TN

104593 - 147660

Low
104593
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
126528
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
147660
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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