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Product Marketing Manager in Franklin, TN

Product Marketing Manager job description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

Looking for a product marketing manager or a product marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a product marketing manager.Search product marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Product Marketing Manager in Franklin, TN

98975 - 149800

Low
98975
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
123853
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
149800
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 184575 222560 268303 Vice President of Marketing 160768 188320 216675 Marketing Director 117968 143915 178958 Product Manager 101918 130808 152208 Marketing Manager 97370 116630 137763 Marketing Coordinator 54570 67143 81855 Brand Manager 87740 105128 125725 Marketing Project Manager 75970 90148 109140 Market Researcher 63933 80250 98708 Media Director 104593 126528 147660 Media Buyer 68748 77308 93625 Media Planner 65270 75970 90950 Communications Manager 84263 99243 114758 Communications Specialist 59118 69818 84798 Event Manager 60723 75435 92555 Event Coordinator 48150 55908 65538

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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