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Marketing Manager in Franklin, TN

Marketing Manager job description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing manager.Search marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
AI marketing tools
Answer engine optimization (AEO) and SEO
Brand management
Content and social marketing
CRM strategy
Customer insights
Go-to-market strategy
Integrated campaigns
Marketing analytics
Marketing automation
Marketing strategy
Paid media
Project management
Salary for Marketing Manager in Franklin, TN

97370 - 137763

Low
97370
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
116630
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
137763
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 184575 222560 268303 Vice President of Marketing 160768 188320 216675 Marketing Director 117968 143915 178958 Product Manager 101918 130808 152208 Product Marketing Manager 98975 123853 149800 Marketing Coordinator 54570 67143 81855 Brand Manager 87740 105128 125725 Marketing Project Manager 75970 90148 109140 Market Researcher 63933 80250 98708 Media Director 104593 126528 147660 Media Buyer 68748 77308 93625 Media Planner 65270 75970 90950 Communications Manager 84263 99243 114758 Communications Specialist 59118 69818 84798 Event Manager 60723 75435 92555 Event Coordinator 48150 55908 65538

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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