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Marketing Manager in St. Petersburg, FL

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in St. Petersburg, FL
92055 - 130050
Low
92055
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
110160
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
130050
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 173910 208335 253725 Vice President of Marketing 150705 176970 202215 Marketing Director 110925 134895 167790 Product Manager 94605 121635 142035 Product Marketing Manager 91545 115260 139740 Marketing Coordinator 51255 63495 77265 Brand Manager 82365 98430 117810 Project Manager 70890 84150 102000 Customer Experience Marketing Manager 60945 76500 91545 Market Researcher 60180 74715 91800 Media Director 98940 119595 139740 Media Buyer 62730 72420 87975 Media Planner 61455 71400 85680 Communications Manager 79305 93075 107100 Communications Specialist 55590 65535 79560 Event Manager 57120 70125 86190 Event Coordinator 44880 52020 60945

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.