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Marketing Director in St. Petersburg, FL

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in St. Petersburg, FL
110925 - 167790
Low
110925
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
134895
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
167790
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 173910 208335 253725 Vice President of Marketing 150705 176970 202215 Product Manager 94605 121635 142035 Product Marketing Manager 91545 115260 139740 Marketing Manager 92055 110160 130050 Marketing Coordinator 51255 63495 77265 Brand Manager 82365 98430 117810 Project Manager 70890 84150 102000 Customer Experience Marketing Manager 60945 76500 91545 Market Researcher 60180 74715 91800 Media Director 98940 119595 139740 Media Buyer 62730 72420 87975 Media Planner 61455 71400 85680 Communications Manager 79305 93075 107100 Communications Specialist 55590 65535 79560 Event Manager 57120 70125 86190 Event Coordinator 44880 52020 60945

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.