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Marketing Assistant in Grand Rapids, MI

Marketing Assistant job description

The marketing assistant provides essential support to marketing teams by coordinating projects, managing administrative tasks and assisting with campaign execution. This role helps ensure marketing initiatives run smoothly and align with brand objectives.Working closely with marketing managers, designers and external vendors, the marketing assistant handles scheduling, prepares materials and monitors campaign performance. This position plays a key role in maintaining organization and efficiency within fast-paced marketing environments.

Typical marketing assistant duties:

Assist in planning and executing marketing campaigns across digital and traditional channelsCoordinate project timelines, deliverables and approvals with internal teams and vendorsPrepare marketing materials, presentations and reports for meetings and eventsUpdate and maintain content on websites, social media platforms and email newslettersTrack campaign performance metrics and compile data for analysisManage inventory of promotional items and marketing collateralSupport event planning, including logistics, registration and on-site coordinationProvide administrative support such as scheduling meetings, processing invoices and maintaining records

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Salary for Marketing Assistant in Grand Rapids, MI

37765 - 47548

Low
37765
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
42315
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
47548
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Senior Executive Assistant 75075 89863 104650 Executive Assistant 60515 66430 80535 Project Manager 63018 75758 89408 Office Manager 50960 56420 63245 Senior Administrative Assistant 44363 50050 58240 Administrative Assistant 41860 47320 52780 Entry-Level Administrative Assistant 35035 38220 40950 Project Coordinator 42770 49140 59150 Legal Administrative Assistant 38903 44818 50278 Property Management Assistant 36855 41405 46865 Sales Assistant 40040 42315 44818 Front Desk Coordinator 34808 38220 42088 Receptionist 34580 37765 41860

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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