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Marketing Analytics Specialist in Carlsbad, CA

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics specialist.Search marketing analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualization platform proficiency
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Specialist in Carlsbad, CA

89060 - 135115

Low
89060
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
107970
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
135115
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 130845 147315 172020 Digital Strategist 116510 137250 161650 Growth Marketing Manager 114375 135420 168360 Demand Generation Manager 111630 131760 158295 E-Commerce Marketing Manager 112240 130540 157685 Performance Marketing Manager 93940 128405 163785 Digital Marketing Manager 100955 126575 143960 Digital Marketing Specialist 73200 86010 103090 Digital Project Manager 95160 122000 142130 Email Marketing Manager 89060 111630 135420 Email Marketing Specialist 65575 81740 94245 Marketing Automation Specialist 89365 104920 125660 SEO Specialist 82655 95770 111020 Paid Search Specialist 79300 93940 106750

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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