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Digital Marketing Specialist in Carlsbad, CA

Digital Marketing Specialist job description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing specialist.Search digital marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Conversion rate optimization
CRM platform proficiency
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Paid media
Social media platforms

Salary for Digital Marketing Specialist in Carlsbad, CA

73200 - 103090

Low
73200
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
86010
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
103090
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 130845 147315 172020 Marketing Analytics Specialist 89060 107970 135115 Digital Strategist 116510 137250 161650 Growth Marketing Manager 114375 135420 168360 Demand Generation Manager 111630 131760 158295 E-Commerce Marketing Manager 112240 130540 157685 Performance Marketing Manager 93940 128405 163785 Digital Marketing Manager 100955 126575 143960 Digital Project Manager 95160 122000 142130 Email Marketing Manager 89060 111630 135420 Email Marketing Specialist 65575 81740 94245 Marketing Automation Specialist 89365 104920 125660 SEO Specialist 82655 95770 111020 Paid Search Specialist 79300 93940 106750

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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