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Marketing Analytics Manager in Los Angeles, CA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Los Angeles, CA
132310 - 179143
Low
132310
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
154253
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
179143
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 93010 112005 141480 Digital Strategist 121830 143445 168990 Growth Marketing Manager 119538 142463 174558 Demand Generation Manager 116590 137878 165388 E-Commerce Marketing Manager 118228 136895 165388 Performance Marketing Manager 98250 134930 171610 Digital Marketing Manager 105783 131983 150978 Digital Marketing Specialist 76635 90390 108075 Digital Project Manager 99560 127398 149013 Email Marketing Manager 92028 116590 139843 Email Marketing Specialist 68775 85478 98578 Marketing Automation Specialist 92355 108403 127398 SEO Specialist 86460 100543 117573 Paid Search Specialist 82530 98250 111350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.