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Digital Strategist in Ventura, CA

Digital Strategist job description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Competitive analysis
Customer experience management
Digital advertising
Integrated campaigns
Market research
Marketing analytics
Social analytics
Storytelling
Salary for Digital Strategist in Ventura, CA

121285 - 168275

Low
121285
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
142875
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
168275
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 136208 153353 179070 Marketing Analytics Specialist 92710 112395 140653 Growth Marketing Manager 119063 140970 175260 Demand Generation Manager 116205 137160 164783 E-Commerce Marketing Manager 116840 135890 164148 Performance Marketing Manager 97790 133668 170498 Digital Marketing Manager 105093 131763 149860 Digital Marketing Specialist 76200 89535 107315 Digital Project Manager 99060 127000 147955 Email Marketing Manager 92710 116205 140970 Email Marketing Specialist 68263 85090 98108 Marketing Automation Specialist 93028 109220 130810 SEO Specialist 86043 99695 115570 Paid Search Specialist 82550 97790 111125

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.