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Marketing Analytics Manager in Ventura, CA

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Ventura, CA

136208 - 179070

Low
136208
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
153353
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
179070
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 92710 112395 140653 Digital Strategist 121285 142875 168275 Growth Marketing Manager 119063 140970 175260 Demand Generation Manager 116205 137160 164783 E-Commerce Marketing Manager 116840 135890 164148 Performance Marketing Manager 97790 133668 170498 Digital Marketing Manager 105093 131763 149860 Digital Marketing Specialist 76200 89535 107315 Digital Project Manager 99060 127000 147955 Email Marketing Manager 92710 116205 140970 Email Marketing Specialist 68263 85090 98108 Marketing Automation Specialist 93028 109220 130810 SEO Specialist 86043 99695 115570 Paid Search Specialist 82550 97790 111125

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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