Digital Media Buyer in Iowa City, IA

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns

Using market research, like demographics and ratings, to select the best placements for an advertising campaign

Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

Looking for a digital media buyer or a digital media buyer job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your Digital Media Buyer staffing needs.

Salary for Digital Media Buyer in Iowa City, IA

56228 - 81506

25th percentile

56228

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

65678

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

81506

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

86704

109856

128284

E-Commerce Marketing Manager

84814

98516

118125

Growth Marketing Manager

84341

100879

122614

Product Marketing Manager

83160

105604

126630

Demand Generation Manager

82451

97571

116944

Brand Manager

74891

90248

107966

Project Manager – Marketing and Creative

64496

77254

92846

Customer Experience Marketing Manager

56464

70875

84814

Media Director

91665

110801

129465

Media Planner

55991

65678

79380

Marketing Analytics Manager

91901

107258

124504

Marketing Analytics Specialist

64969

78199

98989

Market Researcher

54574

67804

83396

Event Manager

52211

63788

78435

Event Coordinator

41580

47959

56228

Explore More Salaries

Explore exclusive insights

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire