Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2025 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Media Planner in Iowa City, IA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

Looking for a media planner or a media planner job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your media planner recruitment needs.
Salary for Media Planner in Iowa City, IA
55991 - 79380
25th percentile
55991
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
65678
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
79380
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 86704 109856 128284 E-Commerce Marketing Manager 84814 98516 118125 Growth Marketing Manager 84341 100879 122614 Product Marketing Manager 83160 105604 126630 Demand Generation Manager 82451 97571 116944 Brand Manager 74891 90248 107966 Project Manager – Marketing and Creative 64496 77254 92846 Customer Experience Marketing Manager 56464 70875 84814 Media Director 91665 110801 129465 Digital Media Buyer 56228 65678 81506 Marketing Analytics Manager 91901 107258 124504 Marketing Analytics Specialist 64969 78199 98989 Market Researcher 54574 67804 83396 Event Manager 52211 63788 78435 Event Coordinator 41580 47959 56228 Explore More Salaries

Explore exclusive insights

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology. Find your next hire
Browse Jobs Contract Talent Permanent Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Legal Administrative & Customer Support Discover Insights Invoice Job Directory Salary Guide Time Reports Contact Us About Robert Half Leadership Careers With Us Locations Investor Center Press Our Brands Supplier Relations Fraud Alert Government Notice Privacy Notice Terms of Use Robert Half Inc. An Equal Opportunity Employer M/F/Disability/Veterans.   Do Not Sell or Share My Personal Information Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Italy - Italian Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English