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Digital Marketing Specialist in The Woodlands, TX

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in The Woodlands, TX
64935 - 91575
Low
64935
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
76590
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
91575
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 112110 130703 151793 Marketing Analytics Specialist 78810 94905 119880 Digital Strategist 103230 121545 143190 Growth Marketing Manager 101288 120713 147908 Demand Generation Manager 98790 116828 140138 E-Commerce Marketing Manager 100178 115995 140138 Performance Marketing Manager 83250 114330 145410 Digital Marketing Manager 89633 111833 127928 Digital Project Manager 84360 107948 126263 Email Marketing Manager 77978 98790 118493 Email Marketing Specialist 58275 72428 83528 Marketing Automation Specialist 78255 91853 107948 SEO Specialist 73260 85193 99623 Paid Search Specialist 69930 83250 94350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.