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Digital Asset Manager in Minneapolis, MN

Digital Asset Manager Job Description

Digital asset managers supervise the organization, storage and distribution of digital content across platforms and teams. They oversee digital asset management (DAM) systems, ensure metadata accuracy and maintain brand consistency across all digital files. This role is ideal for professionals with a strong background in digital content workflows, asset taxonomy and cross-functional collaboration.

Typical digital asset manager duties:

Oversee the DAM system and ensure proper tagging, organization and accessibility of assetsDevelop and maintain metadata standards, file naming conventions and taxonomy structuresCollaborate with creative, marketing and product teams to support content lifecycle needsSupervise asset ingestion, version control and archival processesEnsure brand consistency and usage rights compliance across all digital contentTrain internal teams on DAM best practices and system functionalityMonitor system performance and coordinate with IT or vendors for updates and enhancementsAudit and clean up legacy assets to improve searchability and efficiencySupport content distribution across channels, including websites, social media and partner platforms

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Salary for Digital Asset Manager in Minneapolis, MN
61258 - 93625
Low
61258
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
77040
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
93625
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.