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Content Manager in Baltimore, MD

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search enginesConfirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approachAnalyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Salary for Content Manager in Baltimore, MD
73580 - 103740
Low
73580
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
87360
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
103740
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Content Strategist 75400 96460 118040 Technical Writer – Marketing and Creative 70980 86840 101400 Proposal Specialist 71760 86060 96720 Copywriter 67080 82420 99060 Copy Editor 56420 73060 83460 Proofreader 51220 60060 71240 Social Media Manager 65000 81900 99320 Social Media Specialist 53040 63700 75400 Community Manager 54860 67860 78260

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.