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Communications Manager in Santa Barbara, CA

Communications Manager Job Description

Communications managers oversee the development and execution of internal and external messaging strategies for an organization. This role requires strong writing, editing and storytelling skills and the ability to manage multiple channels and campaigns. These professionals shape brand voice, maintain message consistency and ensure communications align with business goals.Communications managers also collaborate across departments to support executive messaging, media relations, employee engagement and digital content. They often lead crisis communications, manage public relations efforts and guide the use of AI-powered tools for content creation and audience analysis.

Typical communications manager duties:

Developing and implementing strategic communication plans that support organizational objectivesManaging internal communications, including newsletters, executive updates and employee engagement campaignsOverseeing external communications such as press releases, media outreach and brand messagingLeveraging AI tools to optimize content performance, personalize messaging and analyze audience sentimentCoordinating with marketing, HR and leadership teams to ensure messaging alignment across platformsMonitoring media coverage and public perception and responding to reputational risksCreating and maintaining editorial calendars for internal and external communications and contentCollaborating with or supervising content creators, copywriters and external agencies to ensure quality and consistency

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Salary for Communications Manager in Santa Barbara, CA

98743 - 133350

Low
98743
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
115888
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
133350
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 216535 259398 315913 Vice President of Marketing 187643 220345 251778 Marketing Director 138113 167958 208915 Product Manager 117793 151448 176848 Product Marketing Manager 113983 143510 173990 Marketing Manager 114618 137160 161925 Marketing Coordinator 63818 79058 96203 Brand Manager 102553 122555 146685 Project Manager 88265 104775 127000 Customer Experience Marketing Manager 75883 95250 113983 Market Researcher 74930 93028 114300 Media Director 123190 148908 173990 Media Buyer 78105 90170 109538 Media Planner 76518 88900 106680 Communications Specialist 69215 81598 99060 Event Manager 71120 87313 107315 Event Coordinator 55880 64770 75883

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.