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Product Manager in Santa Barbara, CA

Product Manager job description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

Looking for a product manager or a product manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a product manager.Search product manager openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Product Manager in Santa Barbara, CA

120968 - 180658

Low
120968
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
155258
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
180658
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 219075 264160 318453 Vice President of Marketing 190818 223520 257175 Marketing Director 140018 170815 212408 Product Marketing Manager 117475 147003 177800 Marketing Manager 115570 138430 163513 Marketing Coordinator 64770 79693 97155 Brand Manager 104140 124778 149225 Marketing Project Manager 90170 106998 129540 Market Researcher 75883 95250 117158 Media Director 124143 150178 175260 Media Buyer 81598 91758 111125 Media Planner 77470 90170 107950 Communications Manager 100013 117793 136208 Communications Specialist 70168 82868 100648 Event Manager 72073 89535 109855 Event Coordinator 57150 66358 77788

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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