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Art Director in Rockford, IL

Art Director job description

The art director is responsible for overseeing the artistic development of marketing, advertising and promotional pieces, including print, online, mobile, television and radio advertisements; collateral materials; and internal and external corporate publications. Within an agency, the art director collaborates with senior-level copywriters to develop strategies for advertising campaigns and often specializes in a particular area, such as print or broadcast advertising. Candidates for this role must have strong leadership skills, a design background, proficiency in creative tools such as Adobe Creative Suite, and a basic understanding of coding for digital projects. Five to eight years of related experience may be required.

Typical art director duties:

Supervising or leading a team of designers, photographers, illustrators, production artists, copywriters and creative freelancersCollaborating with members of the marketing or media buying team to develop strategies for advertising campaignsCreating presentations and project plans, meeting with clients, and ensuring a successful online representation of clients’ brands

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Salary for Art Director in Rockford, IL

73950 - 108098

Low
73950
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
89610
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
108098
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Creative Director 89828 117450 144203 Creative Services Manager 68078 83520 100050 Instructional Designer 66773 84390 101355 Motion Designer 66773 79170 94395 Presentation Designer 59595 73733 87435 Digital Designer 59378 71123 87435 Animator 59813 70253 86783 3D Modeler 53288 65903 81128 Package Designer 48938 58943 72210 Graphic Designer 45893 59595 70470 Illustrator 48285 57420 68513 Video Producer 57855 77430 92220 Video Editor 52853 62858 78518 Digital Asset Manager 50895 63945 80040 Production Manager 58290 70253 81998 Production Artist 47198 56985 65468 Production Coordinator 41108 45458 53505 Photographer 39585 51765 65468

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.