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Media Buyer in Knoxville, TN

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Knoxville, TN

57810 - 81075

Low
57810
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
66740
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
81075
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 160270 191995 233825 Vice President of Marketing 138885 163090 186355 Marketing Director 102225 124315 154630 Product Manager 87185 112095 130895 Product Marketing Manager 84365 106220 128780 Marketing Manager 84835 101520 119850 Marketing Coordinator 47235 58515 71205 Brand Manager 75905 90710 108570 Project Manager 65330 77550 94000 Customer Experience Marketing Manager 56165 70500 84365 Market Researcher 55460 68855 84600 Media Director 91180 110215 128780 Media Planner 56635 65800 78960 Communications Manager 73085 85775 98700 Communications Specialist 51230 60395 73320 Event Manager 52640 64625 79430 Event Coordinator 41360 47940 56165

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.