About the Company A rapidly scaling global B2B technology company operating a platform used by tens of thousands of businesses worldwide. With a strong international team and expanding global footprint, the company is entering a critical growth phase driven by new product launches and overseas expansion. The culture is fast-paced, collaborative, and impact-oriented. The Role This is a 360° marketing role with a strong emphasis on Japanese content creation and go-to-market strategy. You will own initiatives end-to-end, from strategy and execution to performance measurement, with a particular focus on business-facing storytelling that builds credibility and trust. You'll work closely with product, sales, customer success, and leadership in a lean, high-impact marketing team. Key Responsibilities<ul><li>Own content strategy and execution with a strong writing focus (customer interviews, testimonials, case studies, long-form content)</li><li>Plan and execute integrated marketing initiatives across content, digital, and campaigns</li><li>Translate business objectives into measurable marketing actions with clear ROI tracking</li><li>Drive go-to-market execution for new offerings and market expansions</li><li>Manage multiple initiatives simultaneously while working cross-functionally</li><li>Continuously optimize performance based on data and insights rather than vanity metrics</li></ul>Must-Have Requirements<ul><li>Native or near-native Japanese writing ability (long-form content is core)</li><li>Hands-on B2B marketing experience across planning, execution, and optimization</li><li>Strong analytical mindset with a focus on impact and measurement</li><li>Proven ability to manage multiple projects and stakeholders in parallel</li></ul>Nice-to-Have<ul><li>Experience in B2B tech, SaaS, or platform businesses</li><li>Familiarity with tools such as analytics platforms, CRM, CMS, and design tools</li><li>Experience with events, webinars, or integrated campaigns</li><li>Informal leadership or mentoring experience</li></ul>Why This Role<ul><li>Significant ownership and visibility across the organization</li><li>Opportunity to shape GTM strategy during a high-growth phase</li><li>Hybrid work with strong flexibility</li><li>Young, international, and diverse team culture</li><li>Clear long-term growth and career upside</li></ul>Location Tokyo (Hybrid) Salary8 - 12 million yen Reference Number: 67040-0013359057 By clicking 'apply', you are deemed to have agreed to Robert Half Japan Privacy Notice (<a href="https://www.roberthalf.com/jp/en/privacy">https://www.roberthalf.com/jp/en/privacy</a>). Please ensure that your application documents do not include sensitive personal data such as race, beliefs, medical history, criminal record, or other information irrelevant to hiring process such as spouse or dependents. All information must be accurate and truthful, and any included hyperlinks must be safe and secure.<img src="https://counter.adcourier.com/ZXJpa2EueWFtYWRhLjQxNDM3LjEwODk4QHJoaWpwLmFwbGl0cmFrLmNvbQ.gif">

Tokyo,
remote
Contract
8.0M - 12.0M JPY / Yearly
About the Company A rapidly scaling global B2B technology company operating a platform used by tens of thousands of businesses worldwide. With a strong international team and expanding global footprint, the company is entering a critical growth phase driven by new product launches and overseas expansion. The culture is fast-paced, collaborative, and impact-oriented. The Role This is a 360° marketing role with a strong emphasis on Japanese content creation and go-to-market strategy. You will own initiatives end-to-end, from strategy and execution to performance measurement, with a particular focus on business-facing storytelling that builds credibility and trust. You'll work closely with product, sales, customer success, and leadership in a lean, high-impact marketing team. Key Responsibilities<ul><li>Own content strategy and execution with a strong writing focus (customer interviews, testimonials, case studies, long-form content)</li><li>Plan and execute integrated marketing initiatives across content, digital, and campaigns</li><li>Translate business objectives into measurable marketing actions with clear ROI tracking</li><li>Drive go-to-market execution for new offerings and market expansions</li><li>Manage multiple initiatives simultaneously while working cross-functionally</li><li>Continuously optimize performance based on data and insights rather than vanity metrics</li></ul>Must-Have Requirements<ul><li>Native or near-native Japanese writing ability (long-form content is core)</li><li>Hands-on B2B marketing experience across planning, execution, and optimization</li><li>Strong analytical mindset with a focus on impact and measurement</li><li>Proven ability to manage multiple projects and stakeholders in parallel</li></ul>Nice-to-Have<ul><li>Experience in B2B tech, SaaS, or platform businesses</li><li>Familiarity with tools such as analytics platforms, CRM, CMS, and design tools</li><li>Experience with events, webinars, or integrated campaigns</li><li>Informal leadership or mentoring experience</li></ul>Why This Role<ul><li>Significant ownership and visibility across the organization</li><li>Opportunity to shape GTM strategy during a high-growth phase</li><li>Hybrid work with strong flexibility</li><li>Young, international, and diverse team culture</li><li>Clear long-term growth and career upside</li></ul>Location Tokyo (Hybrid) Salary8 - 12 million yen Reference Number: 67040-0013359057 By clicking 'apply', you are deemed to have agreed to Robert Half Japan Privacy Notice (<a href="https://www.roberthalf.com/jp/en/privacy">https://www.roberthalf.com/jp/en/privacy</a>). Please ensure that your application documents do not include sensitive personal data such as race, beliefs, medical history, criminal record, or other information irrelevant to hiring process such as spouse or dependents. All information must be accurate and truthful, and any included hyperlinks must be safe and secure.<img src="https://counter.adcourier.com/ZXJpa2EueWFtYWRhLjQxNDM3LjEwODk4QHJoaWpwLmFwbGl0cmFrLmNvbQ.gif">
2026-01-06T05:38:23Z