<p>Are you a bilingual (French/English) marketing and communications professional with a strategic mindset and polished communication skills? We are seeking a <strong>Senior Manager, Corporate Marketing & Communications</strong> for our client, a leading provider in the health benefits management industry. This role will oversee corporate marketing and communications programs to strengthen brand positioning, engage stakeholders, and establish the organization as a recognized thought leader in its sector. If you thrive in dynamic environments, can lead small teams, and are adept at both strategy and execution, this role might be the right fit for you.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>External Communications</strong></p><ul><li>Work with the Chief Administrative Officer (CAO) to develop strategic marketing and communication programs.</li><li>Collaborate with Senior Leadership teams in Canada and the US to identify and drive initiatives positioning the company as an industry innovator.</li><li>Develop and execute strategies for digital and social media to enhance employee engagement, leadership messaging, and brand presence.</li><li>Lead the creation and implementation of marketing and communications strategies for advertising, branding, events, government relations, media relations, and public speaking opportunities.</li><li>Support and serve as a backup contact for Canadian media relations.</li><li>Oversee the departmental budget and produce monthly forecasts.</li></ul><p><strong>Marketing Communications & Programs</strong></p><ul><li>Manage corporate and brand communication efforts, including internal and external messaging.</li><li>Handle media and public relations activities, including content writing, presenting, creating speeches, and working with stakeholders.</li><li>Oversee corporate social media accounts and digital marketing strategies.</li><li>Manage website content, branding initiatives, and re-branding efforts.</li><li>Plan and execute strategies for in-person conferences and key events.</li></ul><p><br></p><p><br></p>
<p>The Marketing Specialist will be responsible for developing and executing comprehensive digital and creative marketing strategies to support the company’s growing and exciting real estate development projects. This role requires a versatile, hands-on marketer with expertise in both digital marketing and creative brand development. The ideal candidate will be able to work with marketing agencies, interior designers and other vendors to ensure all development projects and sales launches flow seamlessly. The ideal candidate will have knowledge on how to project manage marketing campaigns related to presentation centre launches, real estate floor plans, brand awareness campaigns, social media, content strategy and content creation and marketing collateral with the help of agencies and have very strong attention to detail paired with the ability to work with different stakeholders and teams. </p><p> </p><p><strong>Key Responsibilities:</strong></p><p><strong>Digital Marketing Execution:</strong></p><ul><li>Work closely with internal and external teams such as: interior designers, digital esigners, landscapers, marketing agencies and other stakeholders in the real estate development sector</li><li>Develop and implement social media and digital marketing campaigns for real estate projects, including paid search, social media, email, content marketing and brand awareness</li><li>Oversee the design and execution of presentation centres, ensuring they reflect the quality and aesthetic of the project.</li><li>Strong project management and project ownership skills </li><li>Manage and optimize SEO/SEM strategies, Google Ads, and other digital channels to drive lead generation and engagement </li><li>Drive brand awareness through traditional methods as well such as contests, events, festivals, conferences, etc. </li><li>Oversee the company website and project microsites, ensuring content is up to date and engaging.</li><li>Monitor progress of multiple campaigns, keep deadlines on track, communicate obstacles and proactively propose solutions to overcome them </li><li>Collaborate with internal and external designers/agencies to create high-quality brochures, floor plans, signage, and presentation centre assets </li><li>Ensure accuracy of room dimensions, layouts, and project details in all marketing materials.</li><li>Write blog posts, email campaigns, and building content based on keyword research and hashtag research and research on competitors with notice of ongoing trends </li><li>Coordinate the delivery of project signage, banners, and promotional materials.</li><li>Manage relationships with external vendors, agencies, and partners.</li><li>Stay up to date on real estate market trends, competitor activities, and best practices.</li></ul><p> </p><p><br></p>
