<p><strong>Key Responsibilities:</strong></p><p><strong>Editorial Content Development (35%)</strong></p><ul><li>Develop, plan, and manage strategies and production for principal communication and marketing channels.</li><li>Create and maintain email marketing content calendars; coordinate with internal stakeholders for integrated promotion of products and services.</li><li>Oversee the organization’s primary member print publication, including editorial contributions.</li><li>Manage content for community platforms, working with external writers to deliver timely and engaging articles.</li><li>Produce multi-media materials such as speeches, scripts, and presentations as needed.</li><li>Present creative strategies and operational plans to leadership for review.</li></ul><p><strong>Editing / Subject Matter Expertise (30%)</strong></p><ul><li>Review and edit content organization-wide for adherence to CP Style, brand standards, and tone.</li><li>Collaborate with subject matter experts to translate technical topics for wider audiences.</li><li>Edit contributed content from partnering organizations to ensure quality and alignment.</li><li>Apply a customer-focused perspective to editorial processes, maintaining both contributor and brand integrity.</li></ul><p><strong>Strategic Creative Marketing Content (20%)</strong></p><ul><li>Identify and pursue innovative advertising opportunities and lead-generation channels.</li><li>Plan and execute targeted outbound campaigns to key influencer audiences, including HR, accounting, and related fields.</li><li>Track and report on advertising budgets and campaign performance, sharing insights and improvements.</li><li>Partner with product and marketing teams for cohesive promotions.</li><li>Support the execution of special projects and creative strategies in partnership with the PR team.</li><li>Lead copywriting and creative asset development with design teams.</li></ul><p><strong>Financial and Administrative (15%)</strong></p><ul><li>Support the achievement of significant annual revenue targets across memberships, development, designations, and events.</li><li>Assist with ongoing budget management and reporting.</li><li>Monitor and gain approvals for expenses, ensuring accurate tracking and reporting.</li><li>Deliver regular updates on campaign and project metrics using relevant KPIs.</li></ul><p><strong>Other Key Duties:</strong></p><ul><li>Communicate directly with a broad member and stakeholder base.</li><li>Liaise and negotiate with consultants, writers, and vendors to deliver on-brand, on-time, and within-budget content solutions.</li><li>Lead and manage communications activations through cross-functional collaboration.</li><li>Work closely with both internal and external partners (including freelancers and agencies) on deliverables.</li></ul><p> </p><p> </p><p><br></p>
