<p>We’re looking for a sharp, strategic, and highly adaptable <strong>Digital Marketing Manager – Paid Media</strong> to lead the execution of digital strategies across a range of paid channels, with a strong focus on driving B2C conversions and business growth. This role blends performance marketing expertise with cross-functional collaboration and strategic communication.</p><p><br></p><p>You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring client and business goals to life, and continuously optimize to deliver measurable impact. This role requires someone who can think analytically, act quickly, and communicate clearly—without relying on marketing jargon. </p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead the strategy, planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, Reddit, and more.</li><li>Drive B2C performance outcomes—especially focused on conversions, ROAS, and growth KPIs.</li><li>Translate high-level campaign objectives into clear, executable strategies with measurable impact.</li><li>Collaborate with cross-functional internal teams (Project Management, Creative, Analytics, and occasionally Senior Leadership) to align on campaign strategy, timelines, and deliverables.</li><li>Help set up landing pages and ensure campaign launch readiness with the right tracking, assets, and messaging.</li><li>Work closely with the Project Management team to support client-facing communication and ensure that changes or optimizations are clearly understood and aligned with broader business goals.</li><li>Occasionally engage in client-facing discussions to support paid media strategies or requests (e.g., expanding into Reddit or a new platform).</li><li>Build and maintain campaign dashboards using Google Data Studio, using internal and platform data to track performance and guide strategic decisions.</li><li>Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language—not just marketing speak.</li></ul><p><br></p>
<p>Are you a dynamic nonprofit leader with proven fund development and financial acumen? Our client, a notable NPO dedicated to serving the Downtown Eastside Vancouver community, is seeking an interim Director of Development. This is a contract position (3-6 months) through Robert Half, offering a unique opportunity to make an immediate impact at a pivotal time. This position will report into the Senior Leadership team. </p><p><br></p><ul><li>Lead all strategic fund development activities, including stewardship of individual and monthly donors, overseeing agreements, and building relationships with key supporters.</li><li>Direct financial reporting functions, ensuring compliance and transparent reporting for funding agreements.</li><li>Take charge of donor stewardship, maximizing engagement and retention of major and monthly donors.</li><li>Oversee grant writing (with support from current grant writer) and manage reporting for four active funding agreements.</li><li>Support and mentor a small team of 3.</li><li>Provide leadership through substantial organizational change (including finance team transition) and help re-establish trust and stability.</li><li>Assess and present key performance metrics, such as meals served and other impact measures.</li></ul>
<p>Are you a marketing leader with experience in marketing and a passion for driving results? Our client seeks a hands-on, full-time Marketing Manager to guide strategy, execute campaigns, and oversee marketing operations for their regional business, while also working with the global marketing team. This position is a digital marketing generalist, leading top and bottom funnel marketing initiatives, with ROI in mind. This individual will manage 1 Marketing Specialist and be tasked with growing our client’s new and existing product portfolio.</p><p> </p><p>This role is an in-office position, 5x per week in office in Mississauga with 1-2x annual travel to the US. </p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute marketing strategies that support brand awareness and digital lead generation</li><li>Collaborate with sales and other departments to align efforts and create impactful top of funnel and bottom of funnel marketing programs</li><li>Oversee updates and maintenance of the company’s Canadian website</li><li>Manage marketing budgets, timelines, and deliverables to ensure projects are completed on time and within scope</li><li>Analyze marketing performance and present key metrics and recommendations to management</li><li>Manage a 1 Marketing Specialist and provide them with mentorship, training, support, and performance management </li><li>Ensure effective internal and external communications supporting marketing initiatives</li><li>Partner with external agencies for digital ad campaigns and paid advertising </li><li>Manage a marketing budget of 300K annually </li><li>Occasional travel required, including 1–2 trips per year to the US</li></ul>
