<p>The Marketing Specialist will be responsible for developing and executing comprehensive digital and creative marketing strategies to support the company’s growing and exciting real estate development projects. This role requires a versatile, hands-on marketer with expertise in both digital marketing and creative brand development. The ideal candidate will be able to work with marketing agencies, interior designers and other vendors to ensure all development projects and sales launches flow seamlessly. The ideal candidate will have knowledge on how to project manage marketing campaigns related to presentation centre launches, real estate floor plans, brand awareness campaigns, social media, content strategy and content creation and marketing collateral with the help of agencies and have very strong attention to detail paired with the ability to work with different stakeholders and teams. </p><p> </p><p><strong>Key Responsibilities:</strong></p><p><strong>Digital Marketing Execution:</strong></p><ul><li>Work closely with internal and external teams such as: interior designers, digital esigners, landscapers, marketing agencies and other stakeholders in the real estate development sector</li><li>Develop and implement social media and digital marketing campaigns for real estate projects, including paid search, social media, email, content marketing and brand awareness</li><li>Oversee the design and execution of presentation centres, ensuring they reflect the quality and aesthetic of the project.</li><li>Strong project management and project ownership skills </li><li>Manage and optimize SEO/SEM strategies, Google Ads, and other digital channels to drive lead generation and engagement </li><li>Drive brand awareness through traditional methods as well such as contests, events, festivals, conferences, etc. </li><li>Oversee the company website and project microsites, ensuring content is up to date and engaging.</li><li>Monitor progress of multiple campaigns, keep deadlines on track, communicate obstacles and proactively propose solutions to overcome them </li><li>Collaborate with internal and external designers/agencies to create high-quality brochures, floor plans, signage, and presentation centre assets </li><li>Ensure accuracy of room dimensions, layouts, and project details in all marketing materials.</li><li>Write blog posts, email campaigns, and building content based on keyword research and hashtag research and research on competitors with notice of ongoing trends </li><li>Coordinate the delivery of project signage, banners, and promotional materials.</li><li>Manage relationships with external vendors, agencies, and partners.</li><li>Stay up to date on real estate market trends, competitor activities, and best practices.</li></ul><p> </p><p><br></p>
<p>We are hiring for an experienced eCommerce Optimization & Search Specialist to join our client on a 3-month contract (with a potential to extend) role. This is an execution-focused role ideal for professionals with a strong background in search optimization, conversion rate optimization (CRO), and digital merchandising within a complex, SKU-intensive product environment.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p>• Analyze on-site search and browse behavior to identify friction points, improve search-to-cart performance, and elevate the overall relevance and user experience.</p><p>• Optimize product discovery and digital merchandising using insights to surface adjacent, complementary, and high-performing SKUs.</p><p>• Collaborate with Category Management to improve taxonomy, filtering, and product placement on PLPs and SRPs.</p><p>• Work closely with the Product Content team to ensure product data supports optimized search, browse, and add-to-cart behavior.</p><p>• Monitor search dashboards (e.g., COVEO, GA4) to resolve null or irrelevant result sets and reduce abandonment through alternate paths or query suggestions.</p><p>• Support and interpret A/B testing results to validate CRO hypotheses, partnering with Product and Analytics teams.</p><p>• Assist with the development of the on-site search enhancements roadmap and personalization strategies.</p><p>• Coordinate with third-party vendors and internal stakeholders on campaigns, product launches, and optimization projects.</p><p>• Track and prioritize multiple projects using project/workflow tools to meet deadlines and ensure transparency.</p><p>• Use customer feedback, analytics, and heatmaps to validate changes and guide continuous improvement efforts.</p>
<p>We’re looking for a sharp, strategic, and highly adaptable <strong>Digital Marketing Manager – Paid Media</strong> to lead the execution of digital strategies across a range of paid channels, with a strong focus on driving B2C conversions and business growth. This role blends performance marketing expertise with cross-functional collaboration and strategic communication.</p><p><br></p><p>You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring client and business goals to life, and continuously optimize to deliver measurable impact. This role requires someone who can think analytically, act quickly, and communicate clearly—without relying on marketing jargon. </p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead the strategy, planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, Reddit, and more.</li><li>Drive B2C performance outcomes—especially focused on conversions, ROAS, and growth KPIs.</li><li>Translate high-level campaign objectives into clear, executable strategies with measurable impact.</li><li>Collaborate with cross-functional internal teams (Project Management, Creative, Analytics, and occasionally Senior Leadership) to align on campaign strategy, timelines, and deliverables.</li><li>Help set up landing pages and ensure campaign launch readiness with the right tracking, assets, and messaging.</li><li>Work closely with the Project Management team to support client-facing communication and ensure that changes or optimizations are clearly understood and aligned with broader business goals.</li><li>Occasionally engage in client-facing discussions to support paid media strategies or requests (e.g., expanding into Reddit or a new platform).</li><li>Build and maintain campaign dashboards using Google Data Studio, using internal and platform data to track performance and guide strategic decisions.</li><li>Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language—not just marketing speak.</li></ul><p><br></p>
