<p>We are looking for an experienced and innovative Marketing Specialist to join our client's team on a contract basis. In this role, you will be responsible for driving strategic marketing initiatives and executing campaigns that resonate with both B2C and B2B audiences. This position is based in Toronto, Ontario, with travel required up to 50% of the time.</p><p><br></p><p>Responsibilities:</p><p>• Develop and maintain a comprehensive marketing calendar, aligning campaigns with organizational objectives for both consumer and business audiences.</p><p>• Plan and oversee marketing projects, ensuring timely delivery and adherence to brand standards.</p><p>• Monitor and analyze key performance metrics, using data insights to optimize content and strategies.</p><p>• Conduct customer surveys and translate feedback into actionable marketing tactics to improve engagement.</p><p>• Manage end-to-end marketing campaigns, including coordinating with contractors and collaborators to ensure seamless execution.</p><p>• Create visually appealing assets and edit video content to support social media and advertising efforts.</p><p>• Oversee the growth and management of social media channels, including TikTok, Instagram, LinkedIn, Pinterest, and YouTube.</p><p>• Foster community engagement through proactive interactions on platforms like Facebook Groups.</p><p>• Execute targeted advertising campaigns for both B2C and B2B audiences to drive brand awareness and market performance.</p>
<p><strong>Role Overview: </strong></p><p>We are seeking a <strong>Marketing / Marketing Communications Manager</strong> to lead and execute marketing communication activities for our Canadian subsidiary. This is a hands-on managerial role with no direct reports, responsible for local brand execution while closely coordinating with the U.S. subsidiary and global HQ. The role reports directly to the <strong>Country Head</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>Brand Communication (In-house)</strong></p><p>· Lead subsidiary-level brand communication activities aligned with global brand strategy</p><p>· Manage and support SNS content and website updates</p><p>· Ensure consistent application of global brand guidelines across all materials</p><p><br></p><p><strong>Cross-Regional Marketing Coordination (HQ & U.S. Subsidiary)</strong></p><p>· Coordinate marketing initiatives and assets with global HQ and the U.S. marketing team</p><p>· Localize global and regional marketing materials for the Canadian market</p><p>· Align campaign timelines, messaging, and content updates across regions</p><p>· Act as the primary Marcomm coordination point between Canada, the U.S., and HQ</p><p><br></p><p><strong>Trade & Dealer Marketing Communications</strong></p><p>· Lead marketing communication initiatives in collaboration with key dealers and partners</p><p>· Develop and manage Marcomm materials supporting dealer programs and promotions</p><p>· Serve as the primary Marcomm contact for internal sales teams</p><p><br></p><p><strong>POS Materials Planning & Management</strong></p><p>· Plan, develop, and manage POS materials (banners, posters, in-store displays, etc.)</p><p>· Oversee production schedules, quantities, and vendor coordination</p><p>· Ensure quality control and on-time delivery</p><p><br></p><p><strong>Catalog & Warranty Materials Management</strong></p><p>· Lead the creation and management of product catalogs, warranty brochures, and printed collateral</p><p>· Perform hands-on design and layout work using <strong>Adobe Illustrator and/or Adobe Photoshop (required)</strong></p><p>· Manage revisions, print specifications, and inventory levels</p><p>· Coordinate content approvals with HQ and internal stakeholders</p>
<p><strong>Position Overview:</strong></p><p> Seeking a results-driven Channel Account Manager to support revenue growth within a portfolio of accounts across a specified region. This position focuses on building strategic partnerships, increasing market share, and driving sales through proactive account management, planning, and identifying new business opportunities. The role is based at a facility in Mississauga.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Oversee sales and business development for variable printing, imaging, and marking consumables across assigned clients and prospects.</li><li>Create and implement account plans to boost revenue, grow share, and uncover potential for new business.</li><li>Source and develop new accounts, particularly those with annual revenue potential of $75,000 or greater.</li><li>Review territory and account data to spot emerging trends, competitive advantages, and areas for growth.</li><li>Work closely with internal teams to conduct in-person customer visits, discover business opportunities, and demonstrate commitment to client service.</li><li>Develop strategies to expand the labeling sector within accounts showing low engagement.</li><li>Draft proposals and negotiate contracts with various stakeholders across customer organizations.</li><li>Provide product, application, and sales training for distributor sales teams.</li><li>Collaborate with cross-functional resources to enhance customer value delivery.</li><li>Promote the organization as a leader by extending product reach and highlighting value-added services.</li><li>Generate reports and presentations to track sales activities, progress, and outcomes.</li><li>Keep account documentation and CRM system records accurate and up to date.</li><li>Take on other duties to support both group and company objectives as required.</li></ul><p><br></p>
