We are looking for an experienced field marketing manager to take on a 12-month contract opportunity (hybrid) focused on driving regional marketing impact in doit être autorisé à travailler au Must be authorized to work in doit être autorisé à travailler au Must be authorized to work in Canada. This position is ideal for someone who thrives in fast-paced environments, is passionate about marketing strategy, and enjoys working closely with sales to influence growth and revenue outcomes. <br> As a key member of the Canadian marketing team, you will lead and execute multi-channel marketing programs aligned with core business objectives. Your work will involve collaborating across departments, managing high-impact campaigns, and directly contributing to lead generation and brand presence in priority markets. <br> Responsibilities: • Industry Marketing Strategy: Develop and refine strategic marketing plans in collaboration with global and regional stakeholders to support priority industries and business segments. • Demand Generation: Own and execute inbound marketing initiatives in partnership with sales development, digital, and content teams to generate experience in leads and fill the sales pipeline. • Campaign Management: Lead the planning and rollout of integrated campaigns across email, digital, webinars, and both in-person and virtual events - aligning with broader customer acquisition and revenue goals. • Market Engagement: Manage local activations, partnerships, and industry association programs to boost brand visibility and nurture customer relationships. • Sales Enablement: Work closely with sales teams to design and activate marketing programs that support sales objectives and maximize ROI. • Cross-Functional Coordination: Act as a liaison between regional marketing and internal functions such as sales programs, digital, operations, and analytics to ensure seamless execution. • Performance Analysis: Monitor, report, and optimize marketing effectiveness by analyzing campaign metrics, pipeline performance, and return on investment. • Budget Management: Oversee marketing spend for assigned campaigns and provide strategic insights to ensure efficient use of resources.
