<p>We’re looking for a sharp, strategic, and highly adaptable <strong>Digital Marketing Manager – Paid Media</strong> to lead the execution of digital strategies across a range of paid channels, with a strong focus on driving B2C conversions and business growth. This role blends performance marketing expertise with cross-functional collaboration and strategic communication.</p><p><br></p><p>You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring client and business goals to life, and continuously optimize to deliver measurable impact. This role requires someone who can think analytically, act quickly, and communicate clearly—without relying on marketing jargon. </p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead the strategy, planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, Reddit, and more.</li><li>Drive B2C performance outcomes—especially focused on conversions, ROAS, and growth KPIs.</li><li>Translate high-level campaign objectives into clear, executable strategies with measurable impact.</li><li>Collaborate with cross-functional internal teams (Project Management, Creative, Analytics, and occasionally Senior Leadership) to align on campaign strategy, timelines, and deliverables.</li><li>Help set up landing pages and ensure campaign launch readiness with the right tracking, assets, and messaging.</li><li>Work closely with the Project Management team to support client-facing communication and ensure that changes or optimizations are clearly understood and aligned with broader business goals.</li><li>Occasionally engage in client-facing discussions to support paid media strategies or requests (e.g., expanding into Reddit or a new platform).</li><li>Build and maintain campaign dashboards using Google Data Studio, using internal and platform data to track performance and guide strategic decisions.</li><li>Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language—not just marketing speak.</li></ul><p><br></p>
<p><strong>Ontario Sales Manager – Home Improvement Sector</strong></p><p>We are seeking a <strong>dynamic and experienced Sales Manager</strong> to lead and grow a high-performing sales team across Ontario. This role offers the opportunity to shape strategy, drive revenue, and make a real impact in the home improvement industry.</p><p><strong>Key Responsibilities</strong></p><p><strong>Leadership & Management</strong></p><ul><li>Recruit, mentor, and manage a team of Account Managers and Business Development Representatives.</li><li>Set weekly/monthly KPIs and coach the team to exceed targets (calls, appointments, partner sign-ups, revenue contribution).</li><li>Provide ongoing training, ride-alongs, and development to build a high-performance sales culture.</li><li>Ensure smooth collaboration between Sales, Marketing, and Partner Success teams.</li></ul><p><strong>Sales & Business Development</strong></p><ul><li>Lead by example with active prospecting, cold outreach, and relationship building.</li><li>Drive partner acquisition in the HVAC, roofing, windows, siding, and solar markets.</li><li>Manage the full sales cycle for strategic accounts — from lead generation through contract execution.</li><li>Develop and execute territory sales strategies that deliver measurable results.</li></ul><p><strong>Marketing & Lead Generation Support</strong></p><ul><li>Oversee outbound marketing campaigns in the region (email, events, social outreach).</li><li>Provide feedback on messaging, collateral, and dealer-facing promotions.</li><li>Monitor and report on campaign performance, ensuring alignment with sales objectives.</li></ul><p><strong>Performance Management</strong></p><ul><li>Track team performance against KPIs using CRM and reporting tools.</li><li>Deliver monthly/quarterly performance updates to senior leadership.</li><li>Recommend process improvements and new initiatives to accelerate growth.</li></ul><p><br></p>
